PHP12 ASSOCIATION BETWEEN DIRECT-TO-CONSUMER ADVERTISING (DTCA) AND DRUG UTILIZATION INTHE U.S. MEDICAID MARKET FOR SELECTED DRUG CLASSES

Direct-to-consumer prescription drug advertising.

Effects of Direct-to-consumer Drug Advertising

Direct-to-consumer prescription drug advertising: trends, impact, and implications.

We provide an overview of what is known about the impact of direct-to-consumer (DTC) advertising of prescription drugs. Specifically, we explore the historical trends that led to the industry's increasing use of this form of promotion. Then, using the published literature to date, we review the impact of DTC advertising on the consumer, the medical profession, and the health care system. We con...

The Effects of Direct-to-Consumer Advertising in the Prescription Drug Market

The year of 1997 witnessed an important regulatory change in direct-to-consumer (DTC) advertising of ethical drugs. For the first time, the Food and Drug Administration (FDA) permitted brand-specific DTC ads on TV without a ”brief summary” of comprehensive risk information. This led to a three-fold growth of DTC advertising expenditure in four years, followed by an intensive debate about the ef...

How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal DTCA.

BACKGROUND Direct-to-consumer advertising (DTCA) of prescription drugs has increased rapidly in the United States during the last decade, yet little is known about its effects on prescribing decisions in primary care. We compared prescribing decisions in a US setting with legal DTCA and a Canadian setting where DTCA of prescription drugs is illegal, but some cross-border exposure occurs. METH...